Creating Your Own // is a She Plants Love series, where I spotlight courageous people who have chosen to live out their passions while creating their own life's purpose.
Jennifer Liepis is loving, extremely kindhearted, and is growing two businesses simultaneously! Jen built a diverse digital career, starting in advertising at Atmosphere BBDO and then, through her hard work, landed an international position at Sony Music, which allowed her to travel the world. While living in New York, she developed an awareness of big brands versus smaller ones and their impact on the planet. She started making small changes in her life by educating herself about what she was buying and consuming. That motivated her to create Love Local, an online directory of sustainable, locally made products, services, and farms from across the United States. She knew that if she was seeking out these alternatives and information, other people surely were as well. Jen wants to change the way people think about what they buy, encourage them to support small businesses, and think about the sustainability of what they consume.
Jen is my dearest friend, and she is one of the most thoughtful people I know on the planet, a conscious consumer (which I love), and a boss lady who is making a difference in the world through her business, Love Local! She is someone to watch as I know she will reach great heights, and I am so excited to share her story with you all! Enjoy the read!
Q&A with Jennifer, conscious consumer, business owner, friend, daughter and wife.
Tell us about the turning point that led you to create a life that you love?
I lived the first 25 years of my life in Ohio. After college, I worked as a marketing assistant for a small company in my hometown. I loved my job but knew that I wanted more. I reached out to a friend who I knew was in New York. With his help, I secured a few interviews and, shortly after, a job offer in the city. I moved less than a month after my initial visit. I consider that leap of faith and the beginning of the life that I have today. It was in New York that I found my voice and my people.
You have 15 minutes for your morning skincare regimen, what does it look like?
I start my morning by cleansing. I'm currently using Wild Carrot Herbals - Nettles & Gems Exfoliating Cleanser because it doesn't dry out my skin, yet it's still effective.
After cleansing, I apply my eye cream. Right now, I really like Naturopathica's Vitamin K Brightening Eye Serum.
I follow that with ACURE's Seriously Soothing SPF Day Cream. It's a bit heavier, which is perfect for this time of year and still has the SPF we need year-round.
An inexpensive yet fulfilling self-care ritual that you have mastered?
I love running. I started when I joined my high school cross country team and never stopped. My favorite route right now is a wooded 6-mile loop at a park in Nashville, where I currently live.
One book you have recently read and loved?
Recipes for Love and Murder written by South African author Sally Andrew. I picked it up on holiday at our hotel in Cape Town and couldn't put it down. It's a great murder mystery.
How has music influenced you and an artist you are tuned into right now?
Who doesn't love to put on music you can sing the lyrics to without thinking about it? I do a lot of drawing for my second creative venture, Barney & Evelyn, so it's the perfect accompaniment to my work. Currently in rotation The Boxer Rebellion's Ghost Alive album, the new Coldplay song, Arabesque, and the album Cry by Cigarettes After Sex. Also, if you haven't yet, listen to Jade Bird, she's amazing.
A podcast that keeps you motivated when you are on the go?
I'm constantly inspired by the For the Wild Podcast with Ayana Young. She has conversations with visionaries who are focused on moving humanity to a regenerative future.
Share advice with someone else who's trying to live out their passion and create their own life's purpose?
We're all here to fulfill a purpose, and only we can truly know what that is. Don't be afraid to follow your intuition. Create a positive space for yourself and shut out anything that says you can't do it. Be true to yourself, work hard, and everything else will fall into place.